Strategic design language: transforming brand identity intentions into product design elements

Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th International Product Development Management Conference, Brussels, 10-11.6.2003
Pages487-501
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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