| Original language | English |
|---|---|
| Pages (from-to) | 427-436 |
| Journal | Journal of Consumer Marketing |
| Volume | 26 |
| Issue number | 6 |
| Publication status | Published - 2009 |
| MoE publication type | A1 Journal article-refereed |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver