| Original language | English |
|---|---|
| Pages (from-to) | 427-436 |
| Journal | Journal of Consumer Marketing |
| Volume | 26 |
| Issue number | 6 |
| Publication status | Published - 2009 |
| MoE publication type | A1 Journal article-refereed |
Stock ownership as a motivation of brand-loyal and brand-supportive behaviors
Research output: Contribution to journal › Article › Scientific › peer-review
11
Citations
(Scopus)