Stock ownership as a motivation of brand-loyal and brand-supportive behaviors

J. Aspara

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)427-436
JournalJOURNAL OF CONSUMER MARKETING
Volume26
Issue number6
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

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