Spicing up public journeys Storytelling as a design strategy

Sandra Viña; Tuuli Mattelmäki

Spicing up public journeys Storytelling as a design strategy

Sandra Viña
, Tuuli Mattelmäki

Department of Design

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h

Original language	English
Title of host publication	ServDes.2010. Second Nordic Conference on Service Design and Service Innovation
Place of Publication	Linköping, Sweden
Publisher	Linköping University Electronic Press
Pages	1-10
ISBN (Electronic)	978-91-7519-770-8
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

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Spicing up public journeys Storytelling as a design strategy. / Viña, Sandra; Mattelmäki, Tuuli.
ServDes.2010. Second Nordic Conference on Service Design and Service Innovation. Linköping, Sweden: Linköping University Electronic Press, 2010. p. 1-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Spicing up public journeys Storytelling as a design strategy

Abstract

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