Abstract
The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h
| Original language | English |
|---|---|
| Title of host publication | ServDes.2010. Second Nordic Conference on Service Design and Service Innovation |
| Place of Publication | Linköping, Sweden |
| Pages | 1-10 |
| Publication status | Published - 2010 |
| MoE publication type | B3 Non-refereed article in conference proceedings |