Abstract
The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h
Original language | English |
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Title of host publication | ServDes.2010. Second Nordic Conference on Service Design and Service Innovation |
Place of Publication | Linköping, Sweden |
Publisher | Linköping University Electronic Press |
Pages | 1-10 |
ISBN (Electronic) | 978-91-7519-770-8 |
Publication status | Published - 2010 |
MoE publication type | A4 Conference publication |