Spicing up public journeys Storytelling as a design strategy

Sandra Viña, Tuuli Mattelmäki

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h
Original languageEnglish
Title of host publicationServDes.2010. Second Nordic Conference on Service Design and Service Innovation
Place of PublicationLinköping, Sweden
PublisherLinköping University Electronic Press
ISBN (Electronic)978-91-7519-770-8
Publication statusPublished - 2010
MoE publication typeA4 Conference publication


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