Original language | English |
---|---|
Publisher | Elsevier |
Volume | 78 |
Publication status | Published - 1 Apr 2019 |
MoE publication type | C2 Edited book, conference proceedings or special issue of a journal |
Publication series
Name | Industrial Marketing Management |
---|---|
Publisher | ELSEVIER SCIENCE INC |
ISSN (Print) | 0019-8501 |