Spearhead strtegy for entering the new building products makets within the EU countries

P. Huovinen, J. Kiiras

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication1st International Construction Marketing Conference, Leeds, 26-27 Aug. 1998
    EditorsC. Preece
    Place of PublicationLeeds, Uk
    PublisherUniversity of Leeds, Construction Management Group, School of civil engineering
    Pages71-82
    Publication statusPublished - 1998
    MoE publication typeA4 Article in a conference publication

    Keywords

    • building products
    • entry strategies
    • EU markets
    • internationalization

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