Spearhead strtegy for entering the new building products makets within the EU countries

P. Huovinen; J. Kiiras

Spearhead strtegy for entering the new building products makets within the EU countries

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	1st International Construction Marketing Conference, Leeds, 26-27 Aug. 1998
Editors	C. Preece
Place of Publication	Leeds, Uk
Publisher	University of Leeds, Construction Management Group, School of civil engineering
Pages	71-82
Publication status	Published - 1998
MoE publication type	A4 Article in a conference publication

Keywords

building products
entry strategies
EU markets
internationalization

Cite this

@inproceedings{340003bbb10a4897b277d1db8ce14c6b,

title = "Spearhead strtegy for entering the new building products makets within the EU countries",

keywords = "building products, entry strategies, EU markets, internationalization, building products, entry strategies, EU markets, internationalization, building products, entry strategies, EU markets, internationalization",

author = "P. Huovinen and J. Kiiras",

year = "1998",

language = "English",

pages = "71--82",

editor = "C. Preece",

booktitle = "1st International Construction Marketing Conference, Leeds, 26-27 Aug. 1998",

publisher = "University of Leeds, Construction Management Group, School of civil engineering",

}

Spearhead strtegy for entering the new building products makets within the EU countries. / Huovinen, P.; Kiiras, J.

1st International Construction Marketing Conference, Leeds, 26-27 Aug. 1998. ed. / C. Preece. Leeds, Uk : University of Leeds, Construction Management Group, School of civil engineering, 1998. p. 71-82.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Spearhead strtegy for entering the new building products makets within the EU countries

AU - Huovinen, P.

AU - Kiiras, J.

PY - 1998

Y1 - 1998

KW - building products

KW - entry strategies

KW - EU markets

KW - internationalization

KW - building products

KW - entry strategies

KW - EU markets

KW - internationalization

KW - building products

KW - entry strategies

KW - EU markets

KW - internationalization

M3 - Conference contribution

SP - 71

EP - 82

BT - 1st International Construction Marketing Conference, Leeds, 26-27 Aug. 1998

A2 - Preece, C.

PB - University of Leeds, Construction Management Group, School of civil engineering

CY - Leeds, Uk

ER -