Social networks and online advertising: Should companies promote their brand fanpage or their brand website?

Jean-Eric Pelet, Said Ettis, Salma Hammami, Alexandre Schwob

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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