Social networks and online advertising: Should companies promote their brand fanpage or their brand website?

Jean-Eric Pelet, Said Ettis, Salma Hammami, Alexandre Schwob

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
Publisher	Academy of Marketing Science (AMS)
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{4ffbfac0b35d4ad99e20b3cad60e3806,

title = "Social networks and online advertising: Should companies promote their brand fanpage or their brand website?",

author = "Jean-Eric Pelet and Said Ettis and Salma Hammami and Alexandre Schwob",

year = "2014",

language = "English",

booktitle = "17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014",

publisher = "Academy of Marketing Science (AMS)",

}

17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science (AMS), 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review