|Title of host publication||17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014|
|Publisher||Academy of Marketing Science (AMS)|
|Publication status||Published - 2014|
|MoE publication type||A4 Article in a conference publication|
Social networks and online advertising: Should companies promote their brand fanpage or their brand website?
Jean-Eric Pelet, Said Ettis, Salma Hammami, Alexandre Schwob
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review