Social influences in consumers' mobile phone switching behavior

Jussi Nykänen, Virpi Tuunainen, Jouni Piispanen, Tuure Tuunanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publication20th Americas Conference on Information Systems (AMCIS), Puerto Rico, August 13-15, 2015
PublisherAssociation for Information Systems (AIS)
ISBN (Print)978-0-9966831-0-4
Publication statusPublished - 2015
MoE publication typeA4 Article in a conference publication

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