Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration

Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf, Jaakko Aspara

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
Original languageEnglish
Pages (from-to)490-511
JournalJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Volume43
Issue number4
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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