Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration

Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf, Jaakko Aspara

Research output: Contribution to journal › Article › Scientific › peer-review

22 Citations (Scopus)

Original language	English
Pages (from-to)	490-511
Journal	JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Volume	43
Issue number	4
DOIs	https://doi.org/10.1007/s11747-014-0396-3
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

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title = "Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration",

author = "Qingsheng Wu and Xueming Luo and Slotegraaf, {Rebecca J.} and Jaakko Aspara",

year = "2015",

doi = "10.1007/s11747-014-0396-3",

language = "English",

volume = "43",

pages = "490--511",

journal = "JOURNAL OF THE ACADEMY OF MARKETING SCIENCE",

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TY - JOUR

T1 - Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration

AU - Wu, Qingsheng

AU - Luo, Xueming

AU - Slotegraaf, Rebecca J.

AU - Aspara, Jaakko

PY - 2015

Y1 - 2015

U2 - 10.1007/s11747-014-0396-3

DO - 10.1007/s11747-014-0396-3

M3 - Article

VL - 43

SP - 490

EP - 511

JO - JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

JF - JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

SN - 0092-0703

IS - 4

ER -