Original language | English |
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Pages (from-to) | 490-511 |
Journal | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE |
Volume | 43 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2015 |
MoE publication type | A1 Journal article-refereed |
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf, Jaakko Aspara
Research output: Contribution to journal › Article › Scientific › peer-review
22
Citations
(Scopus)