Significance of corporate brand for business-to-business companies

J. Aspara, H. Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)43-60
JournalMARKETING REVIEW
Volume8
Issue number1
Publication statusPublished - 2008
MoE publication typeA1 Journal article-refereed

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