@article{1f81e39146874987807154d18679c9d6,
title = "Should new products look similar or different?The influence of the market environment on strategic product styling",
keywords = "design management, design strategy, marketing, product development, styling, design management, design strategy, marketing, product development, styling, design management, design strategy, marketing, product development, styling",
author = "Oscar Person and Jan Schoormans and Dirk Snelders and Toni-Matti Karjalainen",
year = "2008",
language = "English",
volume = "29",
pages = "30--48",
journal = "Design Studies",
issn = "0142-694X",
publisher = "Elsevier",
number = "1",
}