Should new products look similar or different?The influence of the market environment on strategic product styling

Oscar Person, Jan Schoormans, Dirk Snelders, Toni-Matti Karjalainen

Research output: Contribution to journalArticleScientificpeer-review

55 Citations (Scopus)
Original languageEnglish
Pages (from-to)30-48
JournalDesign Studies
Issue number1
Publication statusPublished - 2008
MoE publication typeA1 Journal article-refereed


  • design management
  • design strategy
  • marketing
  • product development
  • styling

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