Short-Message Service as a Digital Disruptor of Industry

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Abstract

Short-message service (SMS) has disrupted several communications
ecosystem stakeholders. With this new technology, consumers have adopted
new ways to communicate with each other and companies have radically
improved their existing processes and ways to deliver their services.
Furthermore, SMS has enabled the emergence of machine-to-machine type
services. The Disruption Framework is a theoretical model that can be used for
identifying the process of technology diffusion from a scientific level to a level
of social norms. SMS is found to fit within the model of Disruption Framework.
The study reveals that the service has progressed to all levels in the model thus
the service has been diffused at an almost maximal manner through the
ecosystem. Shifts from one level and an industry to another level can be
pinpointed and diffusion into different ecosystem layers can be identified. SMS
reached its maturity phase in the early 2000s. However, there are clear
indications that novel technologies are starting to disrupt SMS ecosystem
stakeholders since early adopters of those new technologies are abandoning
SMS.
Original languageEnglish
Pages (from-to)122-139
Number of pages18
JournalJOURNAL OF INNOVATION MANAGEMENT
Volume5
Issue number3
Publication statusPublished - 8 Nov 2017
MoE publication typeA1 Journal article-refereed

Keywords

  • Short-message service
  • Disruption Framework

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