Sharpening the Edge of Market Driven Intangibles and Innovations

M. Tuominen; M. Anttila; S. Hyvönen; A. Rajala; S. Kajalo; K. Möller; S. Matear; G. Greenley; G. Hooley

Sharpening the Edge of Market Driven Intangibles and Innovations

M. Tuominen, M. Anttila, S. Hyvönen, A. Rajala, S. Kajalo, K. Möller, S. Matear, G. Greenley, G. Hooley

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	12th Biennial World Marketing Congress of the Academy of Marketing Science, Muenster, Germany, July 6-9, 2005
Editors	C. DeMoranville
Publisher	Academy of Marketing Science
Publication status	Published - 2005
MoE publication type	A4 Article in a conference publication

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title = "Sharpening the Edge of Market Driven Intangibles and Innovations",

author = "M. Tuominen and M. Anttila and S. Hyv{\"o}nen and A. Rajala and S. Kajalo and K. M{\"o}ller and S. Matear and G. Greenley and G. Hooley",

year = "2005",

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booktitle = "12th Biennial World Marketing Congress of the Academy of Marketing Science, Muenster, Germany, July 6-9, 2005",

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Sharpening the Edge of Market Driven Intangibles and Innovations. / Tuominen, M.; Anttila, M.; Hyvönen, S. et al.
12th Biennial World Marketing Congress of the Academy of Marketing Science, Muenster, Germany, July 6-9, 2005. ed. / C. DeMoranville. Academy of Marketing Science, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Sharpening the Edge of Market Driven Intangibles and Innovations

AU - Tuominen, M.

AU - Anttila, M.

AU - Hyvönen, S.

AU - Rajala, A.

AU - Kajalo, S.

AU - Möller, K.

AU - Matear, S.

AU - Greenley, G.

AU - Hooley, G.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - 12th Biennial World Marketing Congress of the Academy of Marketing Science, Muenster, Germany, July 6-9, 2005

A2 - DeMoranville, C.

PB - Academy of Marketing Science

ER -