Sharpening the Edge of Market Driven Intangibles and Innovations

M. Tuominen, M. Anttila, S. Hyvönen, A. Rajala, S. Kajalo, K. Möller, S. Matear, G. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publication12th Biennial World Marketing Congress of the Academy of Marketing Science, Muenster, Germany, July 6-9, 2005
EditorsC. DeMoranville
PublisherAcademy of Marketing Science
Publication statusPublished - 2005
MoE publication typeA4 Conference publication

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