Setting the Same Goals, Traveling to Different Futures

Olli Jaakko Kupiainen*

*Corresponding author for this work

Research output: Contribution to journalMeeting AbstractScientificpeer-review


This qualitative case study examines an organizational transformation through a naturalistic inquiry. In this paper, I argue that organizational members engage in temporal work to shape and change their organization discursively. I adopt an abductive approach aiming at theory elaboration. An empirical material consists of organizational members' change talk on the corporation's internal social media discussion board when the organization went through significant changes. The study explores how organizational members address organizational goals by constructing different future narratives. The findings illustrate how organizational members provide solutions to change an unsatisfactory present and create 'if-then' plans to achieve the organizational goals and aim to have a controllable future during organizational transformation. I argue that participation in online conversations reflects organizational members' proactivity in goal-striving. Therefore, they engage in future-making.

Original languageEnglish
JournalAcademy of Management Annual Meeting Proceedings
Issue number1
Publication statusPublished - 2023
MoE publication typeNot Eligible
EventAcademy of Management Annual Meeting: Putting the worker front and center - Boston, United States
Duration: 4 Aug 20238 Aug 2023
Conference number: 83


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