Services innovation and operations: learning from services marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationDesigning for services - multidisciplinary perspectives: Proceedings from the Exploratory project on designing for services in science and technology-based enterprises, Said Business School
EditorsLucy Kimbell, Victor P. Seidel
Place of PublicationOxford
PublisherUniversity of Oxford
ISBN (Print)978-0-9532521-2-1
Publication statusPublished - 2008
MoE publication typeB2 Book section

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