| Original language | English |
|---|---|
| Title of host publication | Designing for services - multidisciplinary perspectives: Proceedings from the Exploratory project on designing for services in science and technology-based enterprises, Said Business School |
| Editors | Lucy Kimbell, Victor P. Seidel |
| Place of Publication | Oxford |
| Publisher | University of Oxford |
| Pages | 11-12 |
| ISBN (Print) | 978-0-9532521-2-1 |
| Publication status | Published - 2008 |
| MoE publication type | B2 Book section |
Services innovation and operations: learning from services marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific