Service System Innovation: Integrating Experiential and Process-Based Approaches to Service and Value

Anu Helkkula, Antti Peltokorpi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationAustralian & New Zealand Marketing Academy Conference, Perth, November 28-30, 2011
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication

    Cite this