Service innovation as an experience: Differences between employee and customer narratives.

Anu Helkkula, Marja Toivonen, Mari Holopainen, Minna Autio

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationXVIIII. International RESER Conference, September 30th-October 2st 2010, Gothenburg, Sweden
    EditorsEconomics School of Business, University of Gothenburg Law
    Place of PublicationGothenburg, Sweden
    PublisherSchool of Business, Economics and Law, University of Gothenburg
    Publication statusPublished - 2010
    MoE publication typeA4 Article in a conference publication

    Keywords

    • Service innovation, Customer narratives , Employee narratives, Experiences

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