Sequential Learning Of Profit Maximizing Sales Prices

Maurits Kaptein; Petri Parvinen

doi:10.1007/978-3-319-10912-1_135

Sequential Learning Of Profit Maximizing Sales Prices

Maurits Kaptein^*, Petri Parvinen

^*Corresponding author for this work

Department of Industrial Engineering and Management

Eindhoven University of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Abstract

Sellers are interested in selling their products for the profit maximizing price. Often, this price is set based on an examination of the cost function of the product (Nagle, 2011), or it is based on market research querying customers price sensitivities for the offered product (E.g., Rao, 1984). Researchers trying to estimate profit maximizing sales prices have also focussed on setting prices in competitive markets using a game theoretic approach (See, e.g., Jiang et al., 2011).

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer
Pages	398-401
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-10912-1_135
Publication status	Published - 2015
MoE publication type	A4 Conference publication
Event	Academy of Marketing Science Annual Conference - New Orleans, United States Duration: 15 May 2012 → 20 May 2012

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	Academy of Marketing Science Annual Conference
Abbreviated title	AMS
Country/Territory	United States
City	New Orleans
Period	15/05/2012 → 20/05/2012

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10.1007/978-3-319-10912-1_135

Cite this

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title = "Sequential Learning Of Profit Maximizing Sales Prices",

abstract = "Sellers are interested in selling their products for the profit maximizing price. Often, this price is set based on an examination of the cost function of the product (Nagle, 2011), or it is based on market research querying customers price sensitivities for the offered product (E.g., Rao, 1984). Researchers trying to estimate profit maximizing sales prices have also focussed on setting prices in competitive markets using a game theoretic approach (See, e.g., Jiang et al., 2011).",

author = "Maurits Kaptein and Petri Parvinen",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; Academy of Marketing Science Annual Conference, AMS ; Conference date: 15-05-2012 Through 20-05-2012",

year = "2015",

doi = "10.1007/978-3-319-10912-1_135",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Kaptein, M & Parvinen, P 2015, Sequential Learning Of Profit Maximizing Sales Prices. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 398-401, Academy of Marketing Science Annual Conference, New Orleans, Louisiana, United States, 15/05/2012. https://doi.org/10.1007/978-3-319-10912-1_135

Sequential Learning Of Profit Maximizing Sales Prices. / Kaptein, Maurits; Parvinen, Petri.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, 2015. p. 398-401 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Sequential Learning Of Profit Maximizing Sales Prices

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