Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores

Research output: Book/Report › Book › Professional

Original language	English
Publisher	Palgrave Macmillan
Number of pages	237
ISBN (Electronic)	978-3-031-47515-3
ISBN (Print)	978-3-031-47514-6
DOIs	https://doi.org/10.1007/978-3-031-47515-3
Publication status	Published - 14 Dec 2023
MoE publication type	D5 Textbook, professional manual or guide

Access to Document

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