Semantic construction of brand's design DNA: Managing brand identity through product design references

Toni-Matti Karjalainen

Semantic construction of brand's design DNA: Managing brand identity through product design references

Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	11th Academic Forum of Design Management Research and Education, Boston, MA, USA, June 2002
Publication status	Published - 2002
MoE publication type	A4 Article in a conference publication

Keywords

brand identity
design semantics
product design

Cite this

@inproceedings{59e105e66a0443b586bd5e5720a28ad9,

title = "Semantic construction of brand's design DNA: Managing brand identity through product design references",

keywords = "brand identity, design semantics, product design, brand identity, design semantics, product design, brand identity, design semantics, product design",

author = "Toni-Matti Karjalainen",

year = "2002",

language = "English",

booktitle = "11th Academic Forum of Design Management Research and Education, Boston, MA, USA, June 2002",

}

TY - GEN

T1 - Semantic construction of brand's design DNA: Managing brand identity through product design references

AU - Karjalainen, Toni-Matti

PY - 2002

Y1 - 2002

KW - brand identity

KW - design semantics

KW - product design

KW - brand identity

KW - design semantics

KW - product design

KW - brand identity

KW - design semantics

KW - product design

M3 - Conference contribution

BT - 11th Academic Forum of Design Management Research and Education, Boston, MA, USA, June 2002

ER -