Semantic construction of brand's design DNA: Managing brand identity through product design references

Toni-Matti Karjalainen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication11th Academic Forum of Design Management Research and Education, Boston, MA, USA, June 2002
    Publication statusPublished - 2002
    MoE publication typeA4 Article in a conference publication

    Keywords

    • brand identity
    • design semantics
    • product design

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