Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Jaakko Aspara, Arvid O.I. Hoffman

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)201-211
JournalMARKETING LETTERS
Volume26
Issue number2
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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