@article{cbd28a9bb5c9458795800c2f64ea3f73,
title = "Selecting the right planning approach for a product",
keywords = "demand management, product innovation, product planning, supply chain management, demand management, product innovation, product planning, supply chain management, demand management, product innovation, product planning, supply chain management",
author = "Riikka Kaipia and Jan Holmstr{\"o}m",
year = "2007",
language = "English",
volume = "12",
pages = "3--13",
journal = "Supply Chain Management - an International Journal",
issn = "1359-8546",
number = "1",
}