Seeking 'strategy' in business intelligence literature: Theorizing BI as part of strategy research

Yassine Talaoui; Marko Kohtamäki; Risto Rajala

doi:10.22215/timreview/1387

Seeking 'strategy' in business intelligence literature: Theorizing BI as part of strategy research

Yassine Talaoui^*, Marko Kohtamäki, Risto Rajala

^*Corresponding author for this work

Department of Industrial Engineering and Management

Research output: Contribution to journal › Article › Scientific › peer-review

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Abstract

This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research.

Original language	English
Pages (from-to)	27-37
Number of pages	11
Journal	Technology Innovation Management Review
Volume	10
Issue number	9
DOIs	https://doi.org/10.22215/timreview/1387
Publication status	Published - 30 Sep 2020
MoE publication type	A1 Journal article-refereed

Keywords

Business intelligence
Conceptualization
Definition
Literature review
Strategy as practice
Strategy content
Strategy process
Strategy realms

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Talaoui_Seeking_Strategy.TIMReview_2020_September - 3Final published version, 1.03 MBLicence: CC BY

https://timreview.ca/article/1387

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abstract = "This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research.",

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KW - Conceptualization

KW - Definition

KW - Literature review

KW - Strategy as practice

KW - Strategy content

KW - Strategy process

KW - Strategy realms

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Seeking 'strategy' in business intelligence literature: Theorizing BI as part of strategy research

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Keywords

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