Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration

A. Sihvonen, M. Laukkanen, P. Mattila, H. Tikkanen, J. Hietanen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publication41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2012
MoE publication typeA4 Conference publication

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