Original language | English |
---|---|
Title of host publication | 41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012 |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2012 |
MoE publication type | A4 Conference publication |
Seeking new ways to increase competitiveness through novel forms of industry/academia collaboration
A. Sihvonen, M. Laukkanen, P. Mattila, H. Tikkanen, J. Hietanen
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review