Seeing Scents: The design of a package that shows consumers the scent of a perfume

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	41st European Marketing Academy Conference
Place of Publication	Portugal
Publisher	ISCTE Business School
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{ef4e1949348e4e2196ede6dc8d9279c5,

title = "Seeing Scents: The design of a package that shows consumers the scent of a perfume",

author = "Jorijn Harms and Jan Schoormans and Oscar Person",

year = "2012",

language = "English",

booktitle = "41st European Marketing Academy Conference",

publisher = "ISCTE Business School",

address = "Portugal",

}