Seeing Scents: The design of a package that shows consumers the scent of a perfume

Jorijn Harms, Jan Schoormans, Oscar Person

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication41st European Marketing Academy Conference
Place of PublicationPortugal
PublisherISCTE Business School
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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