Searching for the potential of MaaS in commuting - comparison of survey and focus group methods and results

There is abundant statistical data available on commuting behavior and its determinants. However, the existing data on the prospects and the potential of MaaS in commuting is highly limited. To fill the gap we have collected new kinds of commuting data using focus group method and a mobility survey on commuting behavior in Finland. The purpose of this paper is to discuss the kinds of information and conclusions that can be obtained from these two complementary data collection methods.

The study is part of the project Smart Commuting – Smart and Mobile Work in Growth Regions that explores new ways of combining work and life on the move with intelligent and sustainable transport system services. The project aims first, to identify the changing needs of mobile workers. Second, the project aims to increase sustainability of mobility by supporting and implementing new mobility concepts. This helps scale up our business partners’ operations, evaluate how these new concepts meet the evolving needs of mobile workers, and discover common grounds for the city planning policies.