| Original language | English |
|---|---|
| Pages (from-to) | 421-431 |
| Number of pages | 11 |
| Journal | Journal of Marketing Management |
| Volume | 34 |
| Issue number | 5-6 |
| DOIs | |
| Publication status | Published - 24 Mar 2018 |
| MoE publication type | B1 Non-refereed journal articles |
Screening marketing: videography and the expanding horizons of filmic research
Joonas Rokka*, Joel Hietanen, Douglas Brownlie
*Corresponding author for this work
Research output: Contribution to journal › Editorial › Scientific › peer-review
25
Citations
(Scopus)