Screening marketing: videography and the expanding horizons of filmic research

Joonas Rokka*, Joel Hietanen, Douglas Brownlie

*Corresponding author for this work

Research output: Contribution to journalEditorialScientificpeer-review

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)421-431
Number of pages11
JournalJournal of Marketing Management
Issue number5-6
Publication statusPublished - 24 Mar 2018
MoE publication typeB1 Non-refereed journal articles

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