Sales Process Development as a Capability: From Reactiveness to Proactiveness

Matti Santala, Matti Jaakkola

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP Asia meeting, Phuket, Thailand, 11-14 December, 2007
EditorsP. Batt, S. Purchase
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this