Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

Sharon Loane, Jim Bell, Mika Gabrielsson, Zuhair Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationInternationalization : firm strategies and managment
EditorsColin Wheeler, Frank McDonald, Irene Greaves
Place of PublicationBasingstoke
PublisherPALGRAVE MACMILLAN
Pages163-186
ISBN (Print)1-4039-0671-8
Publication statusPublished - 2003
MoE publication typeA3 Part of a book or another research book

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