| Original language | English |
|---|---|
| Title of host publication | Internationalization : firm strategies and managment |
| Editors | Colin Wheeler, Frank McDonald, Irene Greaves |
| Place of Publication | Basingstoke |
| Publisher | PALGRAVE MACMILLAN |
| Pages | 163-186 |
| ISBN (Print) | 1-4039-0671-8 |
| Publication status | Published - 2003 |
| MoE publication type | A3 Part of a book or another research book |
Sales channel strategies in export marketing of small and medium sized Northern Irish design companies
Sharon Loane, Jim Bell, Mika Gabrielsson, Zuhair Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review