Sales activity systematization and performance: differences between product and service firms

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen

Research output: Contribution to journal › Article › Scientific › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	494-505
Journal	Journal of Business and Industrial Marketing
Volume	28
Issue number	6
DOIs	https://doi.org/10.1108/JBIM-04-2013-0101
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Access to Document

@article{265bf92550ba46abba7aa88143a78453,

title = "Sales activity systematization and performance: differences between product and service firms",

author = "Petri Parvinen and Jaakko Aspara and Sami Kajalo and Joel Hietanen",

year = "2013",

doi = "10.1108/JBIM-04-2013-0101",

language = "English",

volume = "28",

pages = "494--505",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

number = "6",

}

TY - JOUR

T1 - Sales activity systematization and performance: differences between product and service firms

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

AU - Hietanen, Joel

PY - 2013

Y1 - 2013

UR - http://dx.doi.org/10.1108/JBIM-04-2013-0101

U2 - 10.1108/JBIM-04-2013-0101

DO - 10.1108/JBIM-04-2013-0101

M3 - Article

VL - 28

SP - 494

EP - 505

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

IS - 6

ER -