Sales activity systematization and performance: differences between product and service firms

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)494-505
JournalJournal of Business and Industrial Marketing
Volume28
Issue number6
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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