Safe shoulders and personal faces - Transforming Brand strategy to product design

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005
Pages	765-779
Publication status	Published - 2005
MoE publication type	A4 Conference publication

Cite this

@inproceedings{5e7a16e1a98b464fa3685600f01e26ea,

title = "Safe shoulders and personal faces - Transforming Brand strategy to product design",

author = "Toni-Matti Karjalainen",

year = "2005",

language = "English",

pages = "765--779",

booktitle = "12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005",

}