Safe shoulders and personal faces - Transforming Brand strategy to product design

Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005
Pages765-779
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

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