| Original language | English |
|---|---|
| Title of host publication | Understanding business markets |
| Editors | David Ford |
| Place of Publication | London |
| Publisher | Dryden Press |
| Pages | 371-382 |
| Edition | 2nd ed. |
| ISBN (Print) | 0-03-099-053-X |
| Publication status | Published - 1997 |
| MoE publication type | A3 Book section, Chapters in research books |
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