| Original language | English |
|---|---|
| Title of host publication | Advances in International Marketing, vol. 9 |
| Editors | S.T. Cavusgil, P.N. Ghauri |
| Place of Publication | Stamford, CT |
| Publisher | JAI Press |
| Pages | 149-174 |
| ISBN (Print) | 0-7623-0318 |
| Publication status | Published - 1999 |
| MoE publication type | A3 Book section, Chapters in research books |
Roles of Marketing in High Technology Firms
- A. Rajala
- , K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review