Roles of Marketing in High Technology Firms

A. Rajala, K. Möller

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in International Marketing, vol. 9
EditorsS.T. Cavusgil, P.N. Ghauri
Place of PublicationStamford, CT
PublisherJAI Press ltd
Pages149-174
ISBN (Print)0-7623-0318
Publication statusPublished - 1999
MoE publication typeA3 Part of a book or another research book

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