Abstract
Policymakers increasingly demand private enterprises to help solve social and ecological challenges faced by nations worldwide. In this article, we use Toulmin’s rhetoric model to explain how European Union policy rhetoric articulates the meaning of entrepreneurship for sustainable development. Our findings demonstrate a “rhetoric mix” of argumentations through which policy rhetoric conveys three meanings of entrepreneurship—beneficiary in corrective sustainability, contributor in constructive sustainability, and opportunistic operator in assertive sustainability—and imposes shared beliefs that frame the policy discourse. In conclusion, we introduce a framework of “rhetoric mix” to advance research on entrepreneurship policy discourse and sustainable entrepreneurship.
| Original language | English |
|---|---|
| Pages (from-to) | 700-732 |
| Number of pages | 33 |
| Journal | Entrepreneurship Theory and Practice |
| Volume | 44 |
| Issue number | 4 |
| Early online date | 14 May 2019 |
| DOIs | |
| Publication status | Published - 1 Jul 2020 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- entrepreneurship
- sustainable
- qualitative
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Kevytyrittäjyys voi olla ponnahduslauta uuteen uraan – ”Ihmisten aktiivisuuden ja taloudellisten toimintojen mahdollistaminen on aina hyvä asia”
Salmivaara, V.
28/12/2019
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