“Rhetoric Mix” of Argumentations: How Policy Rhetoric Conveys Meaning of Entrepreneurship for Sustainable Development

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2 Citations (Scopus)

Abstract

Policymakers increasingly demand private enterprises to help solve social and ecological challenges faced by nations worldwide. In this article, we use Toulmin’s rhetoric model to explain how European Union policy rhetoric articulates the meaning of entrepreneurship for sustainable development. Our findings demonstrate a “rhetoric mix” of argumentations through which policy rhetoric conveys three meanings of entrepreneurship—beneficiary in corrective sustainability, contributor in constructive sustainability, and opportunistic operator in assertive sustainability—and imposes shared beliefs that frame the policy discourse. In conclusion, we introduce a framework of “rhetoric mix” to advance research on entrepreneurship policy discourse and sustainable entrepreneurship.
Original languageEnglish
Pages (from-to)700-732
JournalEntrepreneurship Theory and Practice
Volume44
Issue number4
Early online date14 May 2019
DOIs
Publication statusPublished - 1 Jul 2020
MoE publication typeA1 Journal article-refereed

Keywords

  • entrepreneurship
  • sustainable
  • qualitative

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