Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki

Namkyu Chun; Olga Gurowa; Kirsi Niinimäki

doi:10.1080/14606925.2017.1352944

Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki

Namkyu Chun, Olga Gurowa, Kirsi Niinimäki

Aalborg University

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Abstract

This paper discusses the diverse roles fashion designers play in the contemporary fashion industry. Taking Finland as a case, it particularly investigates how fashion designers are involved in regional identity formation. By conceptualizing the place-making ability of fashion designers, it adds a new perspective on the expanded roles of fashion designers recognized in design research. This is done through exploration of Pre Helsinki, a platform launched in 2013 seeking to internationalize Finnish fashion. This platform, created and operated mostly by fashion designers, serves as a vivid example of the different roles that designers can play. The study is based on qualitative methods, namely, semi-structured interviews and ethnographic observation. Five characteristics of Pre Helsinki and five fashion designers’ corresponding roles were identified, based on thematic analysis of the data. This paper concludes with suggestions for further investigation on fashion designers to establish a dialogue between fashion and design research.

Original language	English
Title of host publication	Design for Next
Subtitle of host publication	Proceedings of the 12th European Academy of Design Conference
Editors	Loredana Di Lucchio, Lorenzo Imbesi, Paul Atkinson
Publisher	Taylor & Francis
ISBN (Electronic)	9781138090231
DOIs	https://doi.org/10.1080/14606925.2017.1352944
Publication status	Published - 12 Apr 2017
MoE publication type	A4 Conference publication
Event	International European Academy of Design Conference - Sapienza University of Rome, Rome, Italy Duration: 12 Apr 2017 → 14 Apr 2017 Conference number: 12 http://www.designfornext.org/

Publication series

Name	The Design Journal
Number	Supplement 1
Volume	20
ISSN (Print)	1460-6925
ISSN (Electronic)	1756-3062

Conference

Conference	International European Academy of Design Conference
Abbreviated title	EAD
Country/Territory	Italy
City	Rome
Period	12/04/2017 → 14/04/2017
Internet address	http://www.designfornext.org/

Keywords

fashion designers
fashion design
place-making
case study
regional identity

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10.1080/14606925.2017.1352944

DfN_Chun_PreHelsinki_final (002)Final published version, 576 KBLicence: CC BY

Cite this

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title = "Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki",

abstract = "This paper discusses the diverse roles fashion designers play in the contemporary fashion industry. Taking Finland as a case, it particularly investigates how fashion designers are involved in regional identity formation. By conceptualizing the place-making ability of fashion designers, it adds a new perspective on the expanded roles of fashion designers recognized in design research. This is done through exploration of Pre Helsinki, a platform launched in 2013 seeking to internationalize Finnish fashion. This platform, created and operated mostly by fashion designers, serves as a vivid example of the different roles that designers can play. The study is based on qualitative methods, namely, semi-structured interviews and ethnographic observation. Five characteristics of Pre Helsinki and five fashion designers{\textquoteright} corresponding roles were identified, based on thematic analysis of the data. This paper concludes with suggestions for further investigation on fashion designers to establish a dialogue between fashion and design research.",

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author = "Namkyu Chun and Olga Gurowa and Kirsi Niinim{\"a}ki",

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booktitle = "Design for Next",

address = "United States",

note = "International European Academy of Design Conference, EAD ; Conference date: 12-04-2017 Through 14-04-2017",

url = "http://www.designfornext.org/",

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Chun, N, Gurowa, O & Niinimäki, K 2017, Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki. in L Di Lucchio, L Imbesi & P Atkinson (eds), Design for Next: Proceedings of the 12th European Academy of Design Conference. The Design Journal, no. Supplement 1, vol. 20, Taylor & Francis, International European Academy of Design Conference, Rome, Italy, 12/04/2017. https://doi.org/10.1080/14606925.2017.1352944

Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki. / Chun, Namkyu; Gurowa, Olga; Niinimäki, Kirsi.
Design for Next: Proceedings of the 12th European Academy of Design Conference. ed. / Loredana Di Lucchio; Lorenzo Imbesi; Paul Atkinson. Taylor & Francis, 2017. (The Design Journal; Vol. 20, No. Supplement 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AB - This paper discusses the diverse roles fashion designers play in the contemporary fashion industry. Taking Finland as a case, it particularly investigates how fashion designers are involved in regional identity formation. By conceptualizing the place-making ability of fashion designers, it adds a new perspective on the expanded roles of fashion designers recognized in design research. This is done through exploration of Pre Helsinki, a platform launched in 2013 seeking to internationalize Finnish fashion. This platform, created and operated mostly by fashion designers, serves as a vivid example of the different roles that designers can play. The study is based on qualitative methods, namely, semi-structured interviews and ethnographic observation. Five characteristics of Pre Helsinki and five fashion designers’ corresponding roles were identified, based on thematic analysis of the data. This paper concludes with suggestions for further investigation on fashion designers to establish a dialogue between fashion and design research.

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Rethinking the Roles of Fashion Designers: The Case of Pre Helsinki

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