Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services

David A. Ball; Valerie J. Lindsay; Elizabeth L. Rose

Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services

David A. Ball, Valerie J. Lindsay, Elizabeth L. Rose

Department of Management Studies

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	413-431
Journal	Management International Review
Volume	48
Issue number	4
Publication status	Published - 2008
MoE publication type	A1 Journal article-refereed

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Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services

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