Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services

David A. Ball, Valerie J. Lindsay, Elizabeth L. Rose

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)413-431
JournalManagement International Review
Volume48
Issue number4
Publication statusPublished - 2008
MoE publication typeA1 Journal article-refereed

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