Retail tactical planning: An aligned process?

Heidi Dreyer*, Iskra Dukovska-Popovska, Kasper Kiil, Riikka Kaipia

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

This paper addresses tactical planning in retailing through a case study approach in one grocery retailing company. The issues are how tactical planning is conducted and how the different plans are connected. The study complements earlier retail planning studies by showing the sequence of planning phases and by studying the fragmented plans as a process. The master category planning is important and sets borders for the other planning phases. This stabilizes overall planning. However, the retailer loses responsiveness to demand. The study proposes better integration among planning phases.

Original languageEnglish
Title of host publicationAdvances in Production Management Systems: Initiatives for a Sustainable World - IFIP WG 5.7 International Conference, APMS 2016, Revised Selected Papers
Pages415-422
Number of pages8
DOIs
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Advances in Production Management Systems - Iguassu Falls, Brazil
Duration: 3 Sep 20167 Sep 2016

Publication series

NameIFIP Advances in Information and Communication Technology
Volume488
ISSN (Print)18684238

Conference

ConferenceInternational Conference on Advances in Production Management Systems
Abbreviated titleAPMS
CountryBrazil
City Iguassu Falls
Period03/09/201607/09/2016

Keywords

  • Grocery retailing
  • Planning processes
  • Tactical planning

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  • Cite this

    Dreyer, H., Dukovska-Popovska, I., Kiil, K., & Kaipia, R. (2016). Retail tactical planning: An aligned process? In Advances in Production Management Systems: Initiatives for a Sustainable World - IFIP WG 5.7 International Conference, APMS 2016, Revised Selected Papers (pp. 415-422). (IFIP Advances in Information and Communication Technology; Vol. 488). https://doi.org/10.1007/978-3-319-51133-7_49