Resonance testing: An Industry approach for experiential concept evaluation

Lassi A. Liikkanen*, Heather Reavey

*Corresponding author for this work

    Research output: Contribution to journalArticleScientificpeer-review

    1 Citation (Scopus)


    This paper describes a professional practice in user-centred product concept design that is embedded in a method called resonance testing. It is a nimble method used and developed in industry to ensure that desired properties of design are communicated to the user through the design. It tests product concepts for emotional and functional design attributes such as personal needs, believability, and differentiation. In resonance testing, the users of a specified segment experience design artefacts of variable abstraction levels to see how they perceive the qualities of a concept and how it matches their preferences and expectations. We find that literature lacks both effective user feedback solutions for early product decisions and discussion of the known challenges for doing that. The paper describes how resonance testing generates qualitative insights, builds confidence in new concepts and helps designers to develop the right concept for further development. We present two cases studies of utilising this method.

    Original languageEnglish
    Pages (from-to)265-285
    Number of pages21
    JournalInternational Journal of Product Development
    Issue number4
    Publication statusPublished - 2015
    MoE publication typeA1 Journal article-refereed


    • Concept design
    • Concept evaluation
    • Decision making
    • Design practice
    • Evaluation methods
    • Experience design
    • Product development
    • Qualitative research
    • Resonance scales
    • User experience

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