Reseller-perceived value of digital channel marketing in IT security business

Mika Westerlund, Risto Rajala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEconomics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011
PublisherEconomics and International Business Research Conference
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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