Reseller-perceived value of digital channel marketing in IT security business

Mika Westerlund; Risto Rajala

Reseller-perceived value of digital channel marketing in IT security business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Economics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011
Publisher	Economics and International Business Research Conference
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication

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@inproceedings{f03a664eff224726bec19c498db1b72e,

title = "Reseller-perceived value of digital channel marketing in IT security business",

author = "Mika Westerlund and Risto Rajala",

year = "2011",

language = "English",

booktitle = "Economics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011",

publisher = "Economics and International Business Research Conference",

}

Reseller-perceived value of digital channel marketing in IT security business. / Westerlund, Mika; Rajala, Risto.

Economics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011. Economics and International Business Research Conference, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review