Reseller-perceived value of digital channel marketing in IT security business

Mika Westerlund, Risto Rajala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEconomics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011
PublisherThe Economics and International Business Research Conference
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

Cite this

Westerlund, M., & Rajala, R. (2011). Reseller-perceived value of digital channel marketing in IT security business. In Economics, Finance & International Business Research Conference, Miami, USA, December 8-11, 2011 The Economics and International Business Research Conference.