Research traditions in marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationEconomics and Marketing Essays in Honour of Gösta Mickwitz, Publications of the Swedish School of Economics and Business Administration, nro 48
EditorsH.E. Blomqvist, C. Grönroos, L-J. Lindqvist
Place of PublicationHelsinki
Publication statusPublished - 1992
MoE publication typeA3 Part of a book or another research book

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