Research traditions in marketing

Kristian Möller

Research traditions in marketing

Kristian Möller

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Economics and Marketing Essays in Honour of Gösta Mickwitz, Publications of the Swedish School of Economics and Business Administration, nro 48
Editors	H.E. Blomqvist, C. Grönroos, L-J. Lindqvist
Place of Publication	Helsinki
Publication status	Published - 1992
MoE publication type	A3 Part of a book or another research book

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title = "Research traditions in marketing",

author = "Kristian M{\"o}ller",

year = "1992",

language = "English",

editor = "H.E. Blomqvist and C. Gr{\"o}nroos and L-J. Lindqvist",

booktitle = "Economics and Marketing Essays in Honour of G{\"o}sta Mickwitz, Publications of the Swedish School of Economics and Business Administration, nro 48",

}

Research traditions in marketing. / Möller, Kristian.

Economics and Marketing Essays in Honour of Gösta Mickwitz, Publications of the Swedish School of Economics and Business Administration, nro 48. ed. / H.E. Blomqvist; C. Grönroos; L-J. Lindqvist. Helsinki, 1992.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review