Research Approaches as Decision Heuristics in Marketing Research

K. Möller, T. Ranta

Research output: Working paper › Professional

Original language	English
Place of Publication	Helsinki
Publication status	Published - 1993
MoE publication type	D4 Published development or research report or study

Name	HSEBA Working papers
Publisher	Helsingin kauppakorkeakoulu
No.	W-46
ISSN (Print)	1235-5674

OpenUrl availability

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title = "Research Approaches as Decision Heuristics in Marketing Research",

author = "K. M{\"o}ller and T. Ranta",

year = "1993",

language = "English",

series = "HSEBA Working papers",

publisher = "Helsingin kauppakorkeakoulu",

number = "W-46",

type = "WorkingPaper",

institution = "Helsingin kauppakorkeakoulu",

}