Requests from Companies and Requirements for Design Education in Brazil: where do they meet?

Paulo Nicoletti Dziobczenski, Oscar Person, Leandro Tonetto, Roberta Rech Mandelli

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

46 Downloads (Pure)


In this paper, we study what companies request from applicants for graphic design positions in Brazil. Based on a document analysis of 371 job advertisements, we uncover 35 different types of requests which we structure in terms of (1) Design deliverables, (2) Knowledge and skills and (3) Personal traits. In addition, we explore how the content of job advertisements potentially can inform educational developments by reporting on a group interview with design educators. In the interview we explore the degree to which different requests in the advertisements are covered in a regulatory educational design policy document for higher education in Brazil. Our results show that requests for skills in 2D software, an ability to deliver print and digital design outcomes and knowledge of layout and photography are frequently occurring in the studied advertisements. We also describe how the educators could locate the majority of the requests in reviewing the educational policy document. We end the paper by discussing how job advertisements could be further studied and used by design educators and practitioners.
Original languageEnglish
Title of host publicationProceedings of DRS 2018
Subtitle of host publicationCatalyst
EditorsCristiano Storni, Keelin Leahy, Muireann McMahon, Peter Lloyd, Erik Bohemia
Place of PublicationLondon
PublisherDesign Research Society
Number of pages13
ISBN (Electronic)978-1-912294-22-0
Publication statusPublished - 2018
MoE publication typeA4 Conference publication
EventDesign Research Society International Conference - University of Limerick (UL) and Limerick School of Art and Design (LSAD) , Limerick, Ireland
Duration: 25 Jun 201828 Jun 2018

Publication series

NameDRS International Conference Series
ISSN (Electronic)2398-3132


ConferenceDesign Research Society International Conference
Abbreviated titleDRS
Internet address


  • design education
  • design competencies
  • document analysis
  • Brazil


Dive into the research topics of 'Requests from Companies and Requirements for Design Education in Brazil: where do they meet?'. Together they form a unique fingerprint.

Cite this