| Original language | English |
|---|---|
| Title of host publication | European advances in consumer research volume 6 |
| Editors | Darach Turley, Stephen Brown |
| Place of Publication | Provo, UT |
| Publisher | Association for Consumer Research |
| Pages | 230-231 |
| ISBN (Print) | 0915552515 |
| Publication status | Published - 2003 |
| MoE publication type | A3 Book section, Chapters in research books |
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