Reporting ethnographic research: Bringing segments to life through movie making and metaphor

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

13 Citations (Scopus)

Original language	English
Title of host publication	Handbook Of Qualitative Research Methods In Marketing
Editors	RW Belk
Publisher	Edward Elgar
Pages	361-370
Number of pages	10
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00037
Publication status	Published - 2006
MoE publication type	A3 Book section, Chapters in research books

Access to Document

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title = "Reporting ethnographic research: Bringing segments to life through movie making and metaphor",

author = "Martin, \{Diane M.\} and Schouten, \{John W.\} and McAlexander, \{James H.\}",

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publisher = "Edward Elgar",

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T1 - Reporting ethnographic research

T2 - Bringing segments to life through movie making and metaphor

AU - Martin, Diane M.

AU - Schouten, John W.

AU - McAlexander, James H.

PY - 2006

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EP - 370

BT - Handbook Of Qualitative Research Methods In Marketing

A2 - Belk, RW

PB - Edward Elgar

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