Relationship Marketing Theory: Its Roots and Direction

K. Möller, A. Halinen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)29-54
JournalJournal of Marketing Management
Volume16
Issue number1-3
Publication statusPublished - 2000
MoE publication typeA1 Journal article-refereed

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